Fit
Compare the account and problem to your own ideal-customer profile.
08 / Revenue
Revenue Signals
Separate fit, intent and conversation quality so sales teams know which next step is worth taking.
Revenue Signals
enterprise follow-upNext action
Write the typed result into your CRM and keep uncertain leads visible.
Write the profile+18
Score the evidence+24
Keep unknowns visible+30
The signal
Fit and intent are different questions
A large account is not automatically ready to buy, and a small account is not automatically a poor fit.
Intent
Separate interest, active buying signals and polite curiosity.
Follow-up
Choose a call, nurture, self-serve or disqualification path.
account / northstar-labsenterprise follow-up
Write the profilehigh
Describe company, role, problem, stack and buying constraints.
Score the evidencemedium
Use the message, firmographics and call transcript as structured state.
Keep unknowns visiblehigh
Missing budget or timing should not be turned into false certainty.
Route the next stepnew
Let the CRM receive a clear action with confidence and rationale.
The signal
Fit and intent are different questions
A large account is not automatically ready to buy, and a small account is not automatically a poor fit.
Next action
Qualify one lead
Score what the conversation covered
For calls, use a scorecard that marks topics as covered, unclear or not covered instead of rewarding talk time.
Qualify one lead
POST /v1/revenue-signal{
"state": "VP Engineering at a 450-person company. Replacing a rules engine, budget approved, pilot in two weeks.",
"questions": {
"fit": { "type": "score", "instructions": "How strong is the fit for our product?", "criteria": ["poor", "possible", "strong", "ideal"] },
"route": { "type": "choice", "instructions": "What should happen next?", "criteria": { "enterprise": "sales call", "nurture": "keep warm", "self_serve": "send to product" } },
"buying_now": { "type": "noul", "instructions": "Is this account actively buying now?" }
}
}01
Bring the context
Send account details, the inbound message or the call transcript.
02
Ask the commercial questions
Score fit, intent, coverage and the next action separately.
03
Route the follow-up
Write the typed result into your CRM and keep uncertain leads visible.
FAQ
Questions about revenue signals
Can this replace a CRM score?+
It can provide typed signals for your CRM, but your sales process should still define the policy and final ownership.
Can I use a custom scorecard?+
Yes. Define the levels and descriptions that match your qualification or coaching process.
How do I avoid bias in lead scoring?+
Use job-relevant evidence, review disagreement and measure outcomes by segment before automating follow-up.
